The pandemic may have established a connection in consumer minds of the ways in which their sex lives and overall wellbeing may be linked, but the sextech shift towards healthtech has been happening for a while.
This has entrenched the perception – especially in the tech industry – that these two concepts go hand in hand,” she says. “The backlash that ensued sex tech was formally included in the wellness category at CES as of 2020. This marked a turning point for sextech, says Elspeth Taylor, assistant consumer attitudes and tech editor at trend analysis agency Stylus. Lora DiCarlo gained recognition at CES 2019 after an award given for the brand’s Osé vibrator was rescinded and the company was banned from the show on the grounds of being “immoral, obscene” and “indecent”. “What I’ve found is that the biggest barrier, not only to purchase but even exploration, is education.” “Some of had never even looked at their vulva,” Haddock DiCarlo explains. Often, staff found themselves talking people through basic anatomy.
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The brand launched a free sexual wellness coaching service in April 2020, sending eight of their customer services team to train as certified sex educators after spotting the need to provide more support, and not just on how to use the toys. So aligning sexual pleasure with health and wellbeing is important.” There are times when meditation doesn’t do it. “They want to sleep better, they want to feel good. “When we surveyed our customers and asked them why they masturbate, the top answer wasn’t because they’re turned on, it’s to destress,” Haddock DiCarlo says. In January this year, they released the first data set from the Lioness Research Platform which consensually uses customer data to study physiological arousal and orgasm.įor Lora Haddock DiCarlo, founder and CEO of Lora DiCarlo, this move comes as no surprise. Buyers of Lioness’s award-winning smart vibrator get exclusive access to a wellness newsletter and the brand are planning to launch masturbation classes this year. In the 18-24 bracket this rose to 42.5 per cent.įebruary saw the launch of ShushLife, a platform for online sex courses and workshops. More than 30 per cent said stress, depression and anxiety were negatively affecting their sex life. In October 2020, luxury brand Lelo surveyed 4,000 British adults aged between 18 and 65. They want their devices to improve your health, maximise your wellbeing.
The result appears to be that adult toy companies want their products to go further than getting you off. That sex toy sales skyrocketed during a time of sickness, fear, uncertainty and social isolation has given brands and individuals in the sextech industry unprecedented insights into people’s relationships with sex. The UK’s biggest online adult retailer Lovehoney saw a year-on-year sales increase by 150 per cent in what one company representative described as “the biggest surge in sex toy demand since Fifty Shades of Grey was published.” Perhaps understandably, 2020 was huge for sex toy companies. U4Ria/LoveisLove is uniquely placed to cater to a large variety of preferences, practices and sexual orientations.Last year, if you look at the sales figures, we spent an awful lot of money on masturbating. Today, we carry over 13,000 specially curated products in our stores. With a team of experienced, passionate and knowledgeable staff, we strive to equip customers with important knowledge about sexual health and wellness, and match them with the products that best suit their needs. The cultural landscape has evolved greatly over the years, and our resilience can be attributed to our commitment to providing each and every customer with a unique and memorable experience. 2000) is a cornerstone of the adult toy industry in Singapore, having begun operations at a time when sexual wellness and pleasure products were still a huge cultural taboo.